Ok, so if you haven’t heard about this story yet, earlier this week, Weetabix tweeted a photo of their product covered in Heinz beans with the caption “Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix”.
On the surface, it seems like an odd brand partnership for the two food giants. Twitter agreed, with everyone from KFC, Which?, NHS and the US Embassy getting involved to voice how uncomfortable this combination made them.
The tweet has nearly 100,000 retweets, 100,000 likes, and almost 20,000 replies.
This is pure viral content! Congrats to the social teams at Weetabix and Heinz, truly fantastic marketing. But we have one question, do we need to toast our Weetabix before adding the beans?
Article by: Tom leach
Congrats to Tom Brady and the Tampa Bay Buccaneers, but we’re interested in who won the Super Bowl Ads.
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Our first case study is on our client, Number Sixteen. Number Sixteen is a small wine-store, cafe and micro deli based in the small Somerset village of Wincanton, offering light healthy lunches and all-day tea, coffee and cake. The business was started out of the determination to support and champion local (south-west) winemakers, micro-brewers and distillers who are producing amazing products but aren’t always available in bigger retailers.
Due to being with the business at grassroots, we were tasked with creating a brand new website, all of their social media channels, posting schedule, curated content and bespoke branding.
Over the past couple of months there have been many changes in the digital marketing world. As coronavirus speed itself across the world, so did the worry of how businesses would react. With social distancing laws coming into place many companies had to take a step back and rethink how they would conduct business in these uncertain times.
Below are some of our findings and how social media was and still is impacted by the pandemic.
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