CASE STUDY #1 — NUMBER SIXTEEN
Our first case study is on our client, Number Sixteen. Number Sixteen is a small wine-store, cafe and micro deli based in the small Somerset village of Wincanton, offering light healthy lunches and all-day tea, coffee and cake. The business was started out of the determination to support and champion local (south-west) winemakers, micro-brewers and distillers who are producing amazing products but aren’t always available in bigger retailers.
THE BRIEF
Due to being with the business at grassroots, we were tasked with creating a brand new website, all of their social media channels, posting schedule, curated content and bespoke branding.
WHAT WE DID
We were lucky that we had a couple of months to be able to create an initial buzz within the village and the surrounding areas, while renovation work was being done.
We built buzz through strategically posting on social media and creating an air of FOMO (fear of missing out), where it even got to the point that people were peering in through the windows and the rumours of what was happening were going around.
WHAT WE SAW (all organic)
- Online followers grew 👆
- Website traffic increased 👆
- Instagram click-through increased 👆
- Weekly impression grew by over 2,400+ 📈
- Accounts reached (weekly) grew by over 600+ 📈
- In-store footfall increased month-on-month 👆
- Profits increased month-on-month 👆
- Google searches — 4,900+ views per month, discovery grew by 84% & direct grew by 16% 📊
INSTAGRAM POST
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