Weetabix & Beans — The Greatest Partnership?
Ok, so if you haven’t heard about this story yet, earlier this week, Weetabix tweeted a photo of their product covered in Heinz beans with the caption “Why should bread have all the fun, when there’s Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix”.
On the surface, it seems like an odd brand partnership for the two food giants. Twitter agreed, with everyone from KFC, Which?, NHS and the US Embassy getting involved to voice how uncomfortable this combination made them.
The tweet has nearly 100,000 retweets, 100,000 likes, and almost 20,000 replies.
This is pure viral content! Congrats to the social teams at Weetabix and Heinz, truly fantastic marketing. But we have one question, do we need to toast our Weetabix before adding the beans?
Article by: Tom leach
