Who really won the Super Bowl?

Hike Agency
2 min readFeb 8, 2021

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Congrats to Tom Brady and the Tampa Bay Buccaneers, but we’re interested in who won the Super Bowl Ads.

We’ve decided our Top 3 are as follows:

3. Michael B Jordan, coming to a home near you? — Amazon’s doing its best to trump the news that Jeff Bezos promoted himself (who wouldn’t after 87bn a quarter in sales?) This ad saw Alexa be placed in Michael B Jordan’s chiseled body, cue jealous boyfriend and hilarious cut scenes.

2. Will Ferrel declaring war on Norway — This ad was a contender for number 1, it had humour, it had thought-provoking content and it had a great message. The downside, on top of the millions of dollars to buy the slot, the cast would also have cost a lot of money. GM can stomach the cost for the eyeballs though!

1. Oatly are you ok, are you ok Oatly? — Our winner, picked purely for what must be by far the lowest production costs for this year’s Super Bowl. We saw Oatly’s CEO sat at a piano, singing/howling about Oatly, in a desert. Weird? Yes. Everybody talking about wtf they just saw? Yes.

The Biggest Loser:

Paramount — Riddled with big names, references and huge shows, multiple segments were shown throughout the ad breaks but nothing really hit home. Paramount will have spent an inordinate amount of money on all of the ads and names but we don’t think it’ll pay off…

Are we right or are we wrong? Where do you stand…

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Hike Agency

📈 HIKE is a digital marketing agency that specialises in paid advertising to drive growth and revenue. 📈